Go Electric has introduced its latest UTU saloon car models in Rwanda, representing a significant step towards eco-friendly transportation solutions in the region. The company aims to roll out more than 1,000 EVs by 2025, offering a diverse selection including saloon cars, three-wheelers, pick-ups, and trucks.
In a bid to enhance affordability, Go Electric has collaborated with financial institutions to provide financing options, with prices starting at Sh1.7 million ($12,000).
“The UTU model comes at a competitive price point, appealing to environmentally conscious consumers not only in Rwanda but across Africa. Their affordability reshapes sustainable transportation, making it more accessible than ever,” stated Paul Njeru, Director of Go Electric Limited.
Employing a competitive pricing strategy for Electric Vehicles (EVs) can significantly broaden their accessibility to a wider consumer base.
By offering EVs at competitive prices, manufacturers can diminish the initial cost barrier, rendering them more financially viable for consumers.
Evans Komen, Sales Director at Go Electric, underscored the company’s dedication to fostering a sustainable future for Africa. “We’re allocating Sh2.8 billion (USD 20 million) to import additional vehicles, supporting the global transition towards e-mobility,” he remarked.
Komen envisioned a future where sustainable transportation was both environmentally conscious and economically sustainable.
Go Electric is a green-tech enterprise specializing in energy solutions and services for commercial, industrial, and microgrid clients.
Their product range encompasses LYNC DR, an uninterruptible power system (UPS) that integrates solar, wind, generators, and batteries. It is designed to furnish reliable power and reduce energy costs.
Electric vehicles (EVs) can play a pivotal role in curbing carbon footprints and mitigating environmental impact in numerous ways.
Firstly, EVs operate on electricity, minimizing direct emissions of carbon dioxide and other pollutants, thus enhancing air quality.
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Secondly, EVs exhibit greater energy efficiency compared to gasoline-powered vehicles, resulting in lower energy consumption and diminished environmental impact.
Thirdly, EVs do not emit greenhouse gases, contributing to the reduction of carbon emissions. Additionally, EV usage can help decrease nitrogen oxide (NOx) and fine particulate matter (PM2.5) emissions, thereby improving air quality. Lastly, EVs aid in diminishing reliance on non-sustainable power sources like coal and oil.
UTU saloon car models feature technological advancements such as a theft deterrent system, audio system, and Chevrolet Infotainment 3 Plus system with an 8″ diagonal HD color touchscreen.
“We are investing USD 20,000,000 to import more vehicles and contribute to the country’s embrace of e-mobility,” added Paul Njeru.
Go Electric’s strategy of targeting ride-hailing companies and corporate clients encompasses reducing upfront costs, providing accessible financing, and facilitating convenient and affordable EV charging.
Additionally, they focus on educating drivers on EV advantages and customizing ride-hailing apps to support EV-equipped drivers.
As Go Electric spearheads the EV movement in Rwanda, the UTU saloon car models epitomize not only a transportation shift but also a commitment to a sustainable and economically vibrant future. The green revolution is underway, and Rwanda leads the charge.
